Importance Of Internal And External Communication Strategies Essay

Importance Of Internal And External Communication Strategies - Essay ExampleThere are certain factors that help in determining the effectiveness of communication strategy a corporation implements. These factors include a number of employees the depicted object is intended for, their relationship, spirit of the message and channel and the effectiveness of the feedback clay. An essential aspect of internal communication is it should be concentrated as well as coordinated so that the message is well communicated and different managers and employees can be reached through this. Moreover, it must be consequent in nature and continuously transmitted. Internal communication can be further classified as work, control, change, culture and news communication. This classification segregates the nature of information and makes it more defined. Together all these kind of communication creates an integrated system of internal communication (Kalla, 2005). The strategies that have been employed by multinationals to improve internal communication are electronic communication through e-mail, integrated chat platform, video-conferencing and affable networks. Employees of a multinational company are encouraged to be part of different network groups within the organization (Luo and Shenkar, 2006). This helps them in understanding culture aspects of their planetary counterparts, gaining insight of their professional achievements and learning through knowledge sharing and transfer (Phene and Almeida, 2008). The multinationals are also active in social media circles, where employees are encouraged to participate.