American consumerism Essay Example | Topics and Well Written Essays - 1000 words

American consumerism - Essay ExampleTherefore, as they grow up, they also head for the hills it on to their kids. Very many individuals are vivification on the premise of- fake it till you snitch it. Which basically means, if you dont befool it, ferment like you do have it, till you in truth have it. In the American society today, a lot of emphasis is laid on the criterion of stuff in life as opposed to the quality of life. Therefore in order to furbish up whether one has a quality life, we simply look at the quantity of stuff in his life. In a recent interview, Virgin Atlantic Airways president Richard Branson stated that he would donate half his wealth to charity. When asked why he would do this, he said that the quality of life is determined by steady-going health, family and friends and not the things one owns. He gave an example of their house which burnt down which included all their possessions and the nevertheless thing they missed most were their photo albums and no t the priceless antique and art that was lost. In truth, thither is a very distinct difference between ones wants, needs and desires. However, the way of living has made the difference so vague that nowadays there is a very thin contention thus affecting ones mode of purchase. To fully understand this I will give an example, the fashion serviceman same as the technology world is growing at a very high pace. It is very common to hear someone saying I need to buy a Gucci or Louis Vuitton start or shoes. Focus on the word need. Do you really need a designer bulk? What purpose does a bag serve? To carry personal items and may be secondarily act as an accessory, purposes that would also be served by non-designer bags. My point is the consumers definition of need, desire and want is skewed.... The font of the need to identify with a social group has been at the expense of individual identity. Who are you as a person? What values do you uphold in life? And what do you deem to be impo rtant, quantity of stuff or quality of life? Very many individuals have conformed to societal expectations that they have long forgotten their own expectations. People tend to live for others and everyone is turning into a people pleaser. With such(prenominal) an attitude, the individual gets lost in the crowd. This is by no means meant to glorify radicalism. It is simply advocating for people to be comfortable in their own skins. Americans did not suddenly become greedy. This did not happen over-nght. It has been a bit-by-bit process and the journey back to where they were initially will be gradual as well. That being said, the geomorphologic changes for instance the decline of community and social connection, has greatly contributed to the new consumerism. The structures in place naturally coterie people into different social stratas. For instance, there are neighbourhoods for the affluent and for those who are in the middle severalise and for the low income earners. The same h as aaplied to the recreational places- hotels. If these structures could change, then people would stop classifying themselves and aspiring to move to the next level.