Media in Today’s Life

In the last 400 years of human being history, two significant events have changed the course of development- the Industrial Revolution base in the 18thcentury and the recent Information Revolution which attach the universalization of information hitherto unseen on such a big scale based on the principle of create once, publish many. Media straightaway encompassesprintmedia- newspapers, magazines, journals, periodicals, etc. electronicmedia-radio, television, telephony and the internet andentertainmentmedia- films and music.Media has enabled conclusion making to be participative in nature, has make the idea of a world(prenominal) village a reality, has brought about the true realization of the freedom of vernacular and has helped in spreading education, health and equality. The enactment of Right to Information coiffure in 2005 has led to the citizen being at the centre of administration, and the media has played a key role in realising this hallucination. But together with the aforementioned just effects of the spread of media, there have been some unwanted consequences as well.Some of these atomic number 18- magnification of disputes, sensationalization of news (called Yellow journalism), propaganda, cultural clashes, desensitization to violence, form of society into information haves and have-nots, lack of information authenticity and plagiarism principal to social loafing. However, the advantages of the spread of media far outweigh the disadvantages. The role played by media in developing countries such as India, is key to realise the dream ofinclusivedevelopment.Awareness regarding immunization programmes, institutional deliveries, balanced diet, healthy lifestyle and family supplying are spread through media to remote parts of the solid ground. Today alone India Radio covers approximately 98% of the population of India. Farmers in distant villages are able to find the true prices of their produce through radio and surround services. Even the spread of education through Distance Learning has made the dream of 100% literacy a reality in the years to come. Media has been at the forefront of spreading awareness on social issues.The Latitude of word sense has thus widened. Issues such as global warming, pollution, spread of diseases, LGBT Rights, child labour, domesticated violence, corruption, discrimination and farmer suicides have been taken up by the media rattling effectively. This has also been cited as one of the primary reasons for making governance of the country more transparent, responsive and responsible. Media has enabled an ordinary citizen of the country to play a fundamental role in strengthening the civil society.Through articles in journals, responses in newspapers, blogs on the web and audio-visuals on the internet, each and every citizen can realistically purpose to influence other sections of society. The Founding Fathers of our Nation laid down the style towards a sovereign, secular and democ ratic society where justice, liberty and equality would be secured to all the citizens and fraternity would be promoted among all. It would not be an exaggeration to farming that media today, and in the coming future, holds immense promise to assist us in attaining these ideals and goals.